cbdarmour
CBD Armor
CBD Armour: A Comprehensive Brand Profile
CBD Armour is one of the United Kingdom’s most recognized and established CBD brands, founded in 2017 and offering a broad selection of cannabidiol (CBD) products to support wellness, stress relief, and a balanced lifestyle. With a commitment to quality, transparency, and affordability, CBD Armour has built a reputation as a reliable and accessible brand in a growing and often confusing CBD market.
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Mission and Values
At the heart of CBD Armour’s mission are three core principles: adherence to quality, honesty and integrity, and premium quality at an affordable price.
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Adherence to Quality: CBD Armour emphasizes rigorous standards in sourcing, manufacturing, and testing. Their hemp is obtained from licensed European farms, and extraction is executed under clean, controlled conditions.
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Scientific experts guide formulation, ensuring that the final products retain a rich profile of cannabinoids, terpenes, and flavonoids, rather than mere isolated CBD.
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Honesty and Integrity: Transparency is central to the brand. CBD Armour shares detailed information about how its products are sourced and manufactured, and it maintains a blog and press section to educate customers.
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They emphasize that all operations—from extraction to packaging—are licensed and legally compliant under UK and European regulations.
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Affordability: Despite its premium positioning, CBD Armour strives to keep its prices fair so that high-quality CBD becomes accessible to a wider audience.
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Their business model seeks efficiencies without compromising integrity, enabling more people to benefit from CBD without paying inflated prices.
Product Range
CBD Armour offers a diverse range of CBD products designed to suit different preferences, lifestyles, and needs.
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Some key categories include:
CBD Oils
Raw & Original Full-Spectrum: These oils retain a full spectrum of hemp-derived compounds, giving users the benefits of not just CBD, but also minor cannabinoids and terpenes.
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High-Strength 30% (3000 mg): This super-strength option is made with hemp seed oil as a carrier, delivering 30% CBD in a 10 ml bottle.
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Cool Fresh Broad-Spectrum: A THC-free alternative with MCT oil as its base, flavored with peppermint for a refreshing taste.
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CBD Capsules
CBD Armour capsules provide an easy, tasteless way to ingest CBD. Each capsule contains 25 mg of CBD, and packs come with a total of 750 mg.
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CBD Edibles (Gummies)
Their gummies are broad-spectrum with very low THC (< 0.01%) and come in 300 mg bottles (30 gummies, 10 mg each).
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These are designed to be a fun, simple, and discreet way to use CBD.
CBD Skincare and Cosmetics
Day & Night Creams: Each cream contains 1000 mg of CBD and is blended with oils such as jojoba, avocado, and others to provide antioxidant and anti-inflammatory benefits, helping with skin calmness, hydration, and overall texture.
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CBD Soap: Their soap combines 15% CBD with natural oils (olive, flaxseed, coconut) and botanical extracts for moisturizing and soothing effects.
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Spa / Bath Products
CBD Armour also offers bath bombs enriched with CBD and natural ingredients like lavender, cedarwood, rosemary, and more. These are crafted to provide a relaxing, spa-like experience at home.
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Quality Assurance & Legality
CBD Armour takes product safety and compliance seriously. According to its stated policies, the company adheres to strict quality control, with each batch undergoing independent third-party lab testing to examine cannabinoid content as well as possible contaminants like heavy metals and solvents.
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They also emphasize that their products comply with UK and EU legal standards: their hemp-derived CBD contains less than 0.01% THC, keeping the levels well within legal limits.
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In terms of packaging, the brand prioritizes the preservation of product integrity (e.g., using UV-resistant bottles), and makes efforts to use sustainable materials to minimize environmental impact.
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Customer Experience & Service
CBD Armour aims to provide not just premium products but also a positive customer experience. Orders are processed promptly, and the company offers shipping within the UK (and potentially beyond) using tracked delivery.
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Their customer service team is available for support, and CBD Armour maintains a blog to educate users about CBD use, best practices, and the science behind its products.
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They also run an affiliate program, rewarding partners with 20% commission on retail sales — a testament to their growth mindset and engagement with the CBD community.
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Reputation & Criticisms
Despite its strong positioning, CBD Armour’s reputation is mixed:
Positive Feedback: Some customers are enthusiastic about its potency and value. For example, users appreciate the full-spectrum 30% oil for its “CBD punch” in a compact dose.
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Trust Issues: On Trustpilot, the company has an average rating that reflects mixed experiences.
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Some users complain about delivery problems, poor customer support, or packaging issues.
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Transparency Concerns: According to the independent CBD review site CBD Scouts, CBD Armour lacks publicly available lab reports, which raises questions for those who prioritize third-party verification.
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Legal / Corporate Structure: There’s some debate about the company’s legal base. Some user discussions suggest that the business may be registered outside the UK, which raises concerns for transparency, though CBD Armour claims its product sourcing and operations are compliant with EU/UK regulations.
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Brand Story & Growth
CBD Armour’s journey began in 2017 when it launched its first products in the UK. Since then, it has expanded to serve broader markets, including across Europe.
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The company prides itself on being a pioneer in the UK CBD space, combining market experience with scientific expertise to deliver credible, high-quality products.
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The name “Armour” suggests protection and strength — a fitting metaphor for how CBD Armour positions its products: as a natural protective supplement to bolster wellness, help manage stress, and support daily recovery.
Legal Disclaimer & Usage Guidance
CBD Armour consistently states that its products are not intended to diagnose, treat, cure, or prevent any disease.
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Their offerings are categorized as food supplements rather than medicines, which aligns with how CBD is regulated in many countries.
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They also advise users to consult with a healthcare professional, especially if they are on other medications, to avoid possible interaction.
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Competitive Positioning
In the UK CBD market, CBD Armour competes by balancing high potency, broad product range, and competitive pricing. Unlike ultra-premium boutique CBD brands, they emphasize cost-effectiveness without compromising on quality. This makes them appealing to both regular users seeking therapeutic benefit and new users looking for accessible entry points into CBD. Their full-spectrum oils, very high-strength options, and diversified wellness products (skincare, bath bombs, capsules) give them a broader reach than companies that focus solely on tinctures.
Sustainability & Ethics
CBD Armour demonstrates some commitment to sustainability through its sourcing and packaging practices. They claim to source hemp from licensed European farms that follow sustainable practices, and they use careful packaging to protect product integrity and reduce waste.
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Their philosophy — “powered by nature, enhanced by science” — reflects a balance between natural sourcing and rigorous scientific validation.
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Conclusion
Overall, CBD Armour stands out as a long-running UK CBD brand with a strong product catalog, commitment to quality, and a transparent brand philosophy. Its strengths lie in offering potent, full-spectrum and broad-spectrum CBD products, maintaining relatively affordable pricing, and emphasizing safety and legality.
However, potential customers should be mindful of the criticisms: mixed customer service reviews on Trustpilot and some concerns about lab report transparency. For those who prioritize independently verified third-party testing or have had previous negative experiences with CBD retailers, these could be important factors.
If you’re looking for a well-known, broadly trusted CBD brand in the UK that provides strong doses and a variety of product formats (oil, capsules, skincare, edibles), CBD Armour is a compelling choice — but as always with cannabinoids, it’s wise to start low, monitor your response, and consult with a healthcare professional if needed.

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